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Recent feature releases including the brand new Visual Editor, checkout upsell analytics, Sitewide Analytics Conversion page, and more.

Electrolyte and drink brands have a unique position in ecommerce. Your customers need what you sell on a predictable schedule. They sweat, they workout, they get dehydrated. Then they need more.

Homegoods is a strange category. You're selling $15 candles and $1,500 sofas in the same store. Some purchases are impulsive. Others take months of consideration and a measuring tape.

Jewelry is high stakes. Customers take their time. They're often buying for someone else. And when the price tag climbs, trust becomes everything.

You've done the hard part. The customer found your store, browsed your products, and added something to their cart. Now they're at checkout.

Quantity break discounts are one of the simpler ways to nudge profit per visitor upward. Show customers a better deal for buying more units, and some of them will.

How to design the optimal PDP, built on best practices and results from thousands of customer tests.

You've gotten past the early struggles. Revenue is real. Customers are coming back. But you're also acutely aware of how tight the margins are.

Recent feature releases including Get Inspired page, smart test recommendations, custom metrics and more.

Pet owners spend differently than almost any other consumer group. They'll clip coupons for themselves and then drop $80 on premium dog food without blinking. The emotional connection changes everything.

What discount depth actually drives a second purchase without creating dependency? Does your subscription offer cannibalize one-time buyers?

You don't need a testing program. You need to learn how to read your data for signals that point to high-leverage opportunities.

Recent feature releases including Klaviyo integration, Share Test Results, and more.

Your Valentine's shoppers aren't buying for themselves. That changes everything.

Why perishability is your biggest challenge and your biggest advantage

You want more revenue. Every Shopify store owner does. And there's no shortage of advice telling you to run flash sales, add upsells, or spend more on ads.

Fashion is one of the most data-rich categories in ecommerce. Every collection launch, every seasonal transition, every size run generates signals about what your customers actually value.

Does A/B testing hurt your Meta Ads performance? How to investigate CPC spikes during tests.

How often should I run sales and promotions? Finding the right frequency without training customers to wait.

Should I add upsells at checkout? When checkout upsells help vs hurt your conversion rate.

Why your ads get clicks but your site doesn't convert. The disconnect between ad creative and landing page experience.

The impulse-purchase playbook won't work here. Your customers are researching, comparing, and deliberating.

Higher AOV means more revenue from existing traffic and a path to profitability that doesn't depend on acquiring new customers.

Supplements are built for repeat purchases. Customers consume, replenish, and return—month after month.

You want more visitors to buy. That's a reasonable goal, and conversion rate feels like the obvious metric to watch. More conversions means you're winning, right?

The conventional wisdom says new products need discounts to overcome the lack of reviews and social proof. But that wisdom misses something: new products also have something established products don't. Scarcity. Novelty. The excitement of being first.

You're asking the right question. Revenue gets the attention, but profit pays the bills.

Your customers don't just buy products. They build routines. They discover new favorites. They gift to friends. And they come back when they run out.

Paid visitors arrive with expectations set by your ad

Small enough to protect margins. Big enough to convert.

Different audiences respond differently to the same experience, and treating them all the same ignores what your data is telling you.

The question isn't "what CAN I do?" It's "what should I prioritize for MY business?" Your data already tells you.

The numbers are in and NO, tariffs, margin pressures, and economic uncertainty did not ruin the BFCM party. Let me explain.

The real question isn't "when is my test done?" It's "how confident do I need to be for THIS decision?"

Testing different checkout content is often the fastest path to better conversion.

Does it actually drive more profit than a simple discount? For your specific customers, with your specific products, at your specific margins?

Four numbers tell you where you are today and where your biggest opportunities might be hiding.

Intelligems has acquired the Because platform.

Free shipping creates a cost that has to come from somewhere. Whether the trade-offs work in your favor depends on how you implement it.

We built Sitewide Analytics to replace the disconnected dashboards and manual exports you've been piecing together

Flat discounts are simple. Tiered discounts reward cart building. Which structure drives more profit per visitor for YOUR business?

What test gives you the fastest path to real results?

We built Checkout Testing to help you unlock one of the most overlooked profit levers in your business

You optimized your product pages. You improved your cart. But your checkout?

Checkout Personalizations - Where Should I Start? | Intelligems

Sometimes fewer customers at higher margins beats more customers at lower margins.

The answer: it depends on what you want to learn.

Your first test should teach you something fast and meaningful.

The minimum effective discount is the smallest incentive that drives your desired outcome.

How do you know which one will work for your specific products and customers?

Can your customers absorb more of the actual shipping cost?

Most brands set prices using costs, competitors, and gut feeling. But there's a way to know for certain what customers will pay

Set your free shipping threshold too low and you leave money on the table. Set it too high and customers walk away. Here’s how to find the sweet spot.

Intelligems Adds Third Office in Boston

How to Design Your Ecommerce Product Offer for Sales

Get 2 Months Free of Firework’s growth plan to unlock video commerce for your Shopify brand (plus, test the rollout using Intelligems!)

We built a new app to make it easy for you to break out and pass tariff charges transparently in cart and checkout. No need to absorb costs or leave customers in the dark—just clarity and control.

Discover what new US tariffs could mean for ecommerce brands and explore five proven strategies to shield your bottom line against them.

Everything we’re celebrating this year and what’s in store for 2025.

Deciding between VWO and Intelligems? This guide breaks down how each testing tool stacks up — so you can find the best fit for your brand’s goals.

Intelligems vs. Visually Competitor Analysis: Which Testing Tool Maximizes Profit for Shopify Brands?

Optimize your profits with a robust testing roadmap

Choosing between ABConvert and Intelligems? Here are the key differences so you can decide which platform best aligns with your business goals.

If you’re not optimizing your Shopify store’s copy and headings, you’re missing out on potential profit.

Here are 4 powerful ways to optimize your Shopify landing pages for profit, complete with results and examples from real Intelligems customers. 

Discover how to maximize Shopify profits during a high-stakes shopping period with strategic holiday A/B testing.

Personalized content, offers, and prices to drive conversions and repeat purchases — all without a single line of code.

A quick how-to guide on how to test your prices with Intelligems to boost profitibility

Intelligems Profit Optimization is the only profit optimization tool built for Shopify with easy-to-use, profit-focused analytics.

Whether Shoplift or Intelligems is a better fit for you depends on your requirements and goals. Here’s a breakdown so you can pick the platform that’s best for your business.

Thoughts from an industry expert on how to optimize your store's profits through offer strategy

Discover what to look for in your Google Optimize replacement, the best alternatives for Shopify brands, and why Intelligems’ affordable content testing leads the pack.

Unlocking Revenue Potential: A Data-Driven Approach to Free Shipping Threshold Optimization

A Comprehensive Guide on a Seamless Transition to Checkout Extensibility & The Impact on A/B Testing

A/B test content across your Shopify store to see what copy, images, and design drive the most profit.

A Guide to Establishing a Reliable AB Testing Framework for Consistent Growth

We partnered with The Oddit to bring you 5 proven tests for ensuring your best season ever, plus accompanying design changes

The most impactful tests using Intelligems suite of tools.

Run Tests, Deep-Dive Data, Win More Repeat Purchases

If you’re a DTC business, you need to be strategically testing your prices.

How OpenStore leverages Intelligems to optimize profit across its portfolio

Why you should be optimizing your discount strategy now.

Why you need an iterative testing strategy

See how Zenlytic, a leader in data management and insights, revolutionizes business intelligence practices and pairs perfectly with Intelligems.

See why profit per site visitor is the ultimate metric to measure success in pricing strategies and A/B tests.

GWPs can be one of the most valuable discount tools for e-commerce brands when used correctly. Let's dig into why.

See how Intelligems Campaigns helps you strategically run your tests in Klaviyo to ensure you're optimizing your profits. 

With Intelligems Campaigns, you can create a customized promotion, and expand it using various other tools to ensure your discount is the best it can be.

Intelligems' new content testing feature helps you drive extra conversions, revenue, and profit. 

All the lingo you need to know in order to run a successful e-commerce business.

Discover why data-driven, dynamic pricing is crucial for e-commerce businesses in the 21st-century market to maximize profits and satisfy customers.

In case you didn’t have time to tune in to last week’s CRO conference to hear co-founder, Drew Marconi, speak, here are some key takeaways.

Intelligems' new content testing feature lets you test imagery and copy, landing pages, Shopify themes, and more for an affordable price.

You may be surprised to learn that lowering your price might actually help you yield higher profits.

See what Intelligems co-founder, Drew Marconi, has to say about strategic pricing in the e-commerce world today.

Use Intelligems' new content testing feature to A/B test your imagery, copy, theme, landing pages, and more.

Intelligems ongoing improvements to optimize JavaScript performance

Intelligems has raised $4.2M to help e-commerce companies improve their profits

Our suggestions to ensure your BFCM discounting strategy sets your brand up for success!

Find us in conversation with some of our favorite e-commerce podcasters to learn more about price testing, industry insights, and more.

Everything you need to know about A/B Testing

How to accurately interpret your data

Why you should be splitting traffic when A/B testing

Intelligems talks price testing on eCommerce Fuel Podcast

How to win customers and influence people - a discounting playbook

Price Testing!

Price Elasticity - and how to find it through Price AB Testing

5 best practices to ensure a good customer experience while price testing