Before · During · After BFCM
Optimize your entire funnel this BFCM, not just the sale price
See where your funnel leaks, benchmark against other Intelligems stores, and get a next step for before, during, and after Black Friday and Cyber Monday.
All Intelligems stores · trailing 12 months
+10.8% YoY revenue
Where are you right now?
Pick your phase, get your next move
Every use case ties to a module and a real Claude + Intelligems MCP prompt for that phase. One flow, not a pile of links sorted by content type.
Now – Oct 31
Lock in pricing, shipping, and messaging before code freeze hits Nov 1.
Find your sitewide sale depth
Find the lowest discount that still converts, before you lock in a number for November.
Learn howFind your free shipping threshold
Find the threshold that holds AOV without killing conversion.
Learn howFind your highest-converting BFCM message
Sale-led, brand-led, or offer-led. Find your highest-converting homepage framing early.
Learn howBuild your VIP and propensity segments
Build propensity-to-buy and VIP segments now so they're ready to fire in November.
Learn howSet different discounts by category
Different discount per category, like 30% apparel and 15% accessories.
Learn howBuild a buy-more-save-more offer
BOGO, buy 2 save 20%, or buy 3 free shipping. Drive units per transaction.
Learn howSurface your best gifts on the PDP
Gift bundles, popular-for-BFCM badges, and social proof on product pages.
Learn howBuild a landing experience per channel
Paid traffic from Meta, Google, and email each see a tailored hero and offer.
Learn howAsk Claude + Intelligems MCP
Identifies the problem, then tells you how to fix it in Intelligems.
Set up Intelligems + Claude in minutes“Using my Intelligems MCP, pull my sitewide conversion funnel for the last 90 days. Which stage has the biggest drop-off? Then tell me what I could test or personalize in Intelligems to close that gap.”
* A common first pull for stores prepping their funnel
“Using my Intelligems MCP, pull my top 10 products by revenue this year. Which ones make sense for a BFCM bundle? Then tell me how I'd set that up in Intelligems.”
* One of the most-copied prompts heading into Q4
“Using my Intelligems MCP, search my past experiments for anything on shipping thresholds or checkout. What won, and is it worth running again this year? Tell me how to relaunch it in Intelligems.”
* Popular with stores relaunching a past winner
“Using my Intelligems MCP, how does conversion compare between new and returning visitors on my site? Tell me how I could personalize each experience in Intelligems.”
* A common early step for segmentation-curious stores
“Using my Intelligems MCP, compare my revenue and orders around Black Friday to all Intelligems stores, not just my own history. If I'm behind, tell me what's worth testing in Intelligems.”
* Often the first benchmark stores pull each year
Industry benchmarking
How does your store compare?
Pulled from thousands of Intelligems stores.
~1600 brands tracked (±15%)
Discount rate, Nov / Dec
AOV, Nov / Dec
Units per transaction, Nov / Dec
Discount — weekly
Aggregated across Intelligems stores. Cohort sizes are approximate; shaded bands mark holiday windows.
Want your own number next to this?
Every stat above is an aggregate. Your audit shows exactly where you sit.
Keep up with Intelligems
What's new, updated as we ship
IntelliJAMS recaps, blog releases, Claude prompt drops, and events. This shelf isn't BFCM-specific, it just keeps moving.
Q3 roadmap, live from the product team
What shipped this quarter and what's landing before code freeze.
Watch the recapHow one apparel brand found its BFCM discount floor
A sale depth test that protected margin without losing conversion.
Read the case studyNew: ask Claude about your discount depth
A prompt pack for pricing questions, built for the Intelligems MCP.
Try the promptLive: prepping your funnel for peak traffic
A 30-minute walkthrough of the before-BFCM checklist with the team.
Save your seat