Before · During · After BFCM

Optimize your entire funnel this BFCM, not just the sale price

See where your funnel leaks, benchmark against other Intelligems stores, and get a next step for before, during, and after Black Friday and Cyber Monday.

All Intelligems stores · trailing 12 months

+10.8% YoY revenue

Black Friday

Where are you right now?

Pick your phase, get your next move

Every use case ties to a module and a real Claude + Intelligems MCP prompt for that phase. One flow, not a pile of links sorted by content type.

Now – Oct 31

Lock in pricing, shipping, and messaging before code freeze hits Nov 1.

Read the checklist

Ask Claude + Intelligems MCP

Identifies the problem, then tells you how to fix it in Intelligems.

Set up Intelligems + Claude in minutes

Using my Intelligems MCP, pull my sitewide conversion funnel for the last 90 days. Which stage has the biggest drop-off? Then tell me what I could test or personalize in Intelligems to close that gap.

* A common first pull for stores prepping their funnel

Using my Intelligems MCP, pull my top 10 products by revenue this year. Which ones make sense for a BFCM bundle? Then tell me how I'd set that up in Intelligems.

* One of the most-copied prompts heading into Q4

Using my Intelligems MCP, search my past experiments for anything on shipping thresholds or checkout. What won, and is it worth running again this year? Tell me how to relaunch it in Intelligems.

* Popular with stores relaunching a past winner

Using my Intelligems MCP, how does conversion compare between new and returning visitors on my site? Tell me how I could personalize each experience in Intelligems.

* A common early step for segmentation-curious stores

Using my Intelligems MCP, compare my revenue and orders around Black Friday to all Intelligems stores, not just my own history. If I'm behind, tell me what's worth testing in Intelligems.

* Often the first benchmark stores pull each year

Industry benchmarking

How does your store compare?

Pulled from thousands of Intelligems stores.

~1600 brands tracked (±15%)

Discount rate, Nov / Dec

13.7%+2.9 pts vs YTD

AOV, Nov / Dec

$91+$0.62 vs YTD

Units per transaction, Nov / Dec

2.11+0.06 vs YTD

Discount — weekly

Black Friday17.7%7.0%

Aggregated across Intelligems stores. Cohort sizes are approximate; shaded bands mark holiday windows.

Want your own number next to this?

Every stat above is an aggregate. Your audit shows exactly where you sit.

Run your free audit

Keep up with Intelligems

What's new, updated as we ship

IntelliJAMS recaps, blog releases, Claude prompt drops, and events. This shelf isn't BFCM-specific, it just keeps moving.

IntelliJAMS

Q3 roadmap, live from the product team

What shipped this quarter and what's landing before code freeze.

Watch the recap
Blog

How one apparel brand found its BFCM discount floor

A sale depth test that protected margin without losing conversion.

Read the case study
Claude prompt

New: ask Claude about your discount depth

A prompt pack for pricing questions, built for the Intelligems MCP.

Try the prompt
Event

Live: prepping your funnel for peak traffic

A 30-minute walkthrough of the before-BFCM checklist with the team.

Save your seat

Three ways to improve Holiday 2026 today

Want to see it in action?