Platform Comparison

Intelligems vs. Visually

Both run A/B tests on Shopify. Intelligems not only tests content, but also optimizes pricing, shipping, checkout, and post-purchase, with analytics built around profit, not just conversion rate.

Try for free Book a Demo

Trusted by 1,000+ Shopify brands · 4.8★ (163 Shopify reviews)

Intelligems

Full funnel
Profit analytics
A/B/C/D/E
AI end to end

Visually

Visual & content
Conversion focus
A/B only
Personalization AI

At a glance

Intelligems optimizes from land to post-purchase.

Test every lever in your funnel.

Content, pricing, shipping, checkout, and post-purchase. Not just your theme or layout.

Know the profit impact of every test.

Revenue, margin, and AOV for every variant. Not just conversion rate.

AI across ideate, build, and analyze.

Atlas covers the full testing cycle. Visually's AI focuses on personalization and recommendations.

Run more variants. Find winners faster.

A/B/C/D/E in a single experiment. Visually supports A/B only.

Side by side

The 5 questions that decide every evaluation

Capability

Testing scope
What business variables you can test
Intelligems
Full funnel
Content · merchandising · pricing · shipping · checkout · post-purchase
Visually
Visual & content only
Theme, content, and personalization tests. Pricing and transactional testing not offered as of Aug 2026.
Analytics depth
What you measure beyond conversion rate
Intelligems
Revenue · margin · AOV · LTV
Segment by channel, device, and customer type. COGS loading for a true profit view.
Visually
Conversion · revenue only
Conversion rate and revenue tracking. Profit and COGS loading not available.
AI capabilities
What AI does in the testing workflow
Intelligems
Atlas: ideate, build, analyze
Finds opportunities from your data, builds variants, explains results in plain language.
Visually
Personalization AI
AI-driven personalization and product recommendations. Build and analysis stages not covered.
Multi-variant testing
A/B/C/D/E tests in a single experiment
Intelligems
A/B/C/D/E supported
Run up to five variants in one experiment and find winners faster.
Visually
A/B only
Multi-variant testing not currently available.
Pricing model
How the plan is structured
Intelligems
Order volume based tiers
Unlimited or Build Your Own with bundle discounts. 14-day free trial.
Visually
Visitor-based tiers
Plans scale by monthly unique visitors. Price testing availability varies by plan. Verify at visually.io/pricing.

Last verified: August 2026

Want the full picture? Jump to the complete feature breakdown →

Testing scope

Both test content. Here's what's beyond it.

Content and theme testing is a strong starting point. The highest-ROI decisions often happen further down the funnel.

Both platforms support visual and content A/B testing on Shopify
Both integrate with Shopify's theme editor
Both provide conversion reporting at the experiment level

Intelligems adds pricing per SKU, shipping rate testing, checkout extensibility, and post-purchase offers on top of content.

Why teams choose Intelligems

Go further than content testing

Every lever in your funnel.

Content tests are a strong starting point. The high-ROI decisions often stay untested.

Per-SKU price testing with margin impact reporting
Shipping rate and threshold testing, like your free shipping trigger
Checkout: upsells, trust signals, payment options
Post-purchase offer testing
Multi-variant A/B/C/D/E tests in a single experiment
Onsite upsell testing, BXGY, product bundles, and more merchandising options

Ideate. Build. Analyze.

Atlas is an AI Intelligence Layer that helps you ideate, build, and analyze. Visually's AI focuses on personalization — not the full testing lifecycle.

Ideate: surfaces high-upside opportunities from your data
Build: describe it in plain language and Atlas builds the variant
Analyze: ask what drove the result and Atlas explains it

Know exactly what each test earned.

A test that wins on conversion rate can still lose on margin. Intelligems shows you both.

Load your COGS to see profit-per-order impact for every variant
Segment results by channel, device, and new vs. returning customer
Revenue and AOV trends over the test window
Statistical significance with configurable confidence levels

Customer story

"Fantastic app for running A/B tests, especially if you’re not a developer. Setup is straightforward, and it’s easy to launch and manage tests without much technical knowledge."

— Nordic Park · ★★★★★ · Shopify App Store review

Read all reviews on the Shopify App Store

SLACK INTEGRATION

Ask @intelligems anything, right in Slack

Get test results, profit insights, and store recommendations without leaving Slack. Tag @intelligems in any channel and pull the data your team needs in seconds.

Connect Slack

Trusted by the best

+ thousands of other brands on Shopify

Stop guessing. Start optimizing profit.

Try for free Book a Demo

FAQs

What is the difference between Intelligems and Visually?

Visually focuses on visual, content, and personalization A/B tests on Shopify. Intelligems does everything Visually does (visual, content, and personalization tests) and tests pricing per SKU, shipping rates, checkout flows, and post-purchase offers, with support for multi-variant tests (A/B/C/D/E). Intelligems analytics show profit impact per variant, not just conversion rate.

Does Visually test pricing, shipping, or checkout?

Can Intelligems run multi-variant tests (A/B/C/D/E)?

Does Intelligems have AI features for A/B testing?

Is Intelligems built for Shopify like Visually is?

How does Intelligems compare to Visually on analytics?

Does Intelligems integrate with Klaviyo, Slack, or Claude?

How does Intelligems pricing compare to Visually?

Full feature table

The complete breakdown