Platform Comparison
Intelligems vs. Visually
Both run A/B tests on Shopify. Intelligems optimizes from the moment a visitor lands on your site, all the way to post-purchase.
Trusted by 1,000+ Shopify brands · 4.8★ (163 Shopify reviews)
Intelligems
- Full funnel
- Profit analytics
- A/B/C/D/E
- AI end to end
Visually
- Visual & content
- Conversion focus
- A/B only
- Personalization AI
At a glance
Intelligems optimizes from land to post-purchase.
Test every lever in your funnel.
Pricing, shipping, checkout, post-purchase, and content. Not just your theme or layout.
Know the profit impact of every test.
Revenue, margin, and AOV for every variant. Not just conversion rate.
AI across ideate, build, and analyze.
Atlas covers the full testing cycle. Visually's AI focuses on personalization and recommendations.
Run more variants. Find winners faster.
A/B/C/D/E in a single experiment. Visually supports A/B only.
Side by side
The 5 questions that decide every evaluation
Testing scope
What business variables you can test
Intelligems
Full funnel
Content · merchandising · pricing · shipping · checkout · post-purchase
Visually
Visual & content
Theme, content, and personalization tests. Pricing and transactional testing not offered as of Aug 2026.
Analytics depth
What you measure beyond conversion rate
Intelligems
Revenue · margin · AOV · LTV
Segment by channel, device, and customer type. COGS loading for a true profit view.
Visually
Conversion · revenue
Conversion rate and revenue tracking. Profit and COGS loading not available.
AI capabilities
What AI does in the testing workflow
Intelligems
Atlas: ideate, build, analyze
Finds opportunities from your data, builds variants, explains results in plain language.
Visually
Personalization AI
AI-driven personalization and product recommendations. Build and analysis stages not covered.
Multi-variant testing
A/B/C/D/E tests in a single experiment
Intelligems
A/B/C/D/E supported
Run up to five variants in one experiment and find winners faster.
Visually
A/B only
Multi-variant testing not currently available.
Pricing model
How the plan is structured
Intelligems
Order volume based tiers
Unlimited or Build Your Own with bundle discounts. 14-day free trial.
Visually
Visitor-based tiers
Plans scale by monthly unique visitors. Price testing availability varies by plan. Verify at visually.io/pricing.
Last verified: August 2026
Want the full picture? Jump to the complete feature breakdown →
Testing scope
Both test content. Here's what's beyond it.
Content and theme testing is a strong starting point. The highest-ROI decisions often happen further down the funnel.
- Both platforms support visual and content A/B testing on Shopify
- Both integrate with Shopify's theme editor
- Both provide conversion reporting at the experiment level
Intelligems adds pricing per SKU, shipping rate testing, checkout extensibility, and post-purchase offers on top of content.
Why teams choose Intelligems
Go further than content testing
Every lever in your funnel.
Content tests are a strong starting point. The high-ROI decisions often stay untested.
- Per-SKU price testing with margin impact reporting
- Shipping rate and threshold testing, like your free shipping trigger
- Checkout: upsells, trust signals, payment options
- Post-purchase offer testing
- Multi-variant A/B/C/D/E tests in a single experiment
- Onsite upsell testing
Ideate. Build. Analyze.
Atlas is an AI Intelligence Layer that helps you ideate, build, and analyze. Visually's AI focuses on personalization — not the full testing lifecycle.
- Ideate: surfaces high-upside opportunities from your data
- Build: describe it in plain language and Atlas builds the variant
- Analyze: ask what drove the result and Atlas explains it
Know exactly what each test earned.
A test that wins on conversion rate can still lose on margin. Intelligems shows you both.
- Load your COGS to see profit-per-order impact for every variant
- Segment results by channel, device, and new vs. returning customer
- Revenue and AOV trends over the test window
- Statistical significance with configurable confidence levels
Customer story
"Fantastic app for running A/B tests, especially if you’re not a developer. Setup is straightforward, and it’s easy to launch and manage tests without much technical knowledge."
— Nordic Park · ★★★★★ · Shopify App Store review
Trusted by the best
+ thousands of other brands on Shopify
Stop guessing. Start optimizing profit.
FAQs
Full feature table
The complete breakdown
Last verified: August 2026
Testing types
- Theme / template A/B testing
Intelligems
Visually
- Content A/B testing
Intelligems
Visually
Core workflow — visual, copy, layout, personalization
- Price testing (per SKU)
Intelligems
Core featureVisually
Not found on visually.io as of Aug 2026
- Shipping rate testing
Intelligems
Visually
Not found on visually.io as of Aug 2026
- Checkout extensibility testing
Intelligems
Visually
Not found on visually.io as of Aug 2026
- Post-purchase offer testing
Intelligems
Visually
Not found on visually.io as of Aug 2026
- Onsite upsell testing
Intelligems
Visually
Not found on visually.io as of Aug 2026
- Multi-variant testing (A/B/C/D/E)
Intelligems
Visually
A/B only - Behavioral personalization
Intelligems
PartialAudience targeting via Klaviyo segments and customer attributes
Visually
Core featureAdvanced AI-driven personalization and behavioral targeting
Analytics
- Conversion rate reporting
Intelligems
Visually
- Revenue per visitor / AOV impact
Intelligems
Visually
PartialRevenue tracking available, not profit-aware
- Profit / margin impact (COGS loading)
Intelligems
Visually
Not found on visually.io as of Aug 2026
- Segment by channel, device, customer type
Intelligems
Visually
PartialBehavioral segmentation available. No profit or COGS segmentation.
AI & automation
- AI test recommendations
Intelligems
AtlasOpportunity discovery from your store data
Visually
Personalization AIAI-driven personalization and product recommendations
- AI-assisted variant building
Intelligems
Describe it in plain language and Atlas builds it
Visually
PartialAI generates personalized content blocks and recommendations
- AI result analysis / explanation
Intelligems
Ask Atlas what drove the result
Visually
Not found on visually.io as of Aug 2026
Platform & integrations
- Shopify-only platform
Intelligems
Visually
- Shopify Plus Certified App
Intelligems
In processVisually
VerifyVerify at Shopify Partner directory
- JS API / developer extensibility
Intelligems
Full JS APIVisually
JS API - Klaviyo integration (audience targeting)
Intelligems
Target experiments by Klaviyo list or segment
Visually
Not found on visually.io as of Aug 2026
- AI tool integrations (Claude, ChatGPT, Gemini)
Intelligems
MCP serverQuery test results and store analytics in plain language
Visually
Not found on visually.io as of Aug 2026
- Slack integration (results & alerts)
Intelligems
Test results and sitewide performance updates in Slack
Visually
Not found on visually.io as of Aug 2026
Pricing
- Pricing model
Intelligems
Order volume based tiersUnlimited or Build Your Own with 5–15% bundle discounts + 20% annual discount. 14-day free trial, no credit card.
Visually
Visitor-based tiersVerify current plan structure and pricing at visually.io/pricing.
- Shopify App Store rating
Intelligems
4.8★163 reviews, Aug 2026
Visually
VerifyVerify at Shopify App Store
