Latest Articles
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Everything you need to know about optimizing your profits through testing product prices, shipping rates, discount offers, and more.

Easy to Implement Tests to Prepare Your Store for Black Friday Success
We partnered with The Oddit to bring you 5 proven tests for ensuring your best season ever, plus accompanying design changes
Sam Duncan
Nov 14, 2023

10 Tests to Run With Intelligems Testing Suite
The most impactful tests using Intelligems suite of tools.
Drew Marconi
Oct 23, 2023

Intelligems x Peel
Run Tests, Deep-Dive Data, Win More Repeat Purchases
Sam Duncan
Oct 11, 2023

A Winning Strategy in a Changing E-Commerce Landscape
If you’re a DTC business, you need to be strategically testing your prices.
Adam Kitain
Sep 7, 2023

Getting Scientific with Pricing
How OpenStore leverages Intelligems to optimize profit across its portfolio
Ben Ribovich
Sep 6, 2023

Preparing Early for Black Friday / Cyber Monday
Why you should be optimizing your discount strategy now.
Drew Marconi
Aug 2, 2023

Debunking the Myth of the Perfect Price
Why you need an iterative testing strategy
Drew Marconi
Jul 25, 2023

The Only Metric You Need When A/B Testing
See why profit per site visitor is the ultimate metric to measure success in pricing strategies and A/B tests.
Adam Kitain
Jul 18, 2023

Gift with Purchase: The Gift that Keeps on Giving
GWPs can be one of the most valuable discount tools for e-commerce brands when used correctly. Let's dig into why.
Adam Kitain
Jul 14, 2023

Why Use Intelligems with Klaviyo
See how Intelligems Campaigns helps you strategically run your tests in Klaviyo to ensure you're optimizing your profits.
Adam Kitain
Jul 7, 2023

Create More Effective Discounts Using Intelligems Campaigns
With Intelligems Campaigns, you can create a customized promotion, and expand it using various other tools to ensure your discount is the best it can be.
Drew Marconi
Jul 6, 2023

5 CRO Experiments to Run with the Intelligems Content Testing Tool
Intelligems' new content testing feature helps you drive extra conversions, revenue, and profit.
Drew Marconi
Jun 30, 2023

E-commerce / Split Testing Glossary
All the lingo you need to know in order to run a successful e-commerce business.
Drew Marconi
Jun 26, 2023

Why Every Store Should Price Like Uber
Discover why data-driven, dynamic pricing is crucial for e-commerce businesses in the 21st-century market to maximize profits and satisfy customers.
Adam Kitain
Jun 23, 2023

CRO Conference Recap: Testing Pricing, Shipping Rates, and Discounts
In case you didn’t have time to tune in to last week’s CRO conference to hear co-founder, Drew Marconi, speak, here are some key takeaways.
Drew Marconi
Jun 20, 2023

Why You Should Be Using Intelligems' New Content Testing Feature
Intelligems' new content testing feature lets you test imagery and copy, landing pages, Shopify themes, and more for an affordable price.
Drew Marconi
Jun 14, 2023

How Lowering Your Prices Could Make You More Money
You may be surprised to learn that lowering your price might actually help you yield higher profits.
Adam Kitain
Jun 13, 2023

Debutify Podcast: Pricing Strategies with Drew Marconi
See what Intelligems co-founder, Drew Marconi, has to say about strategic pricing in the e-commerce world today.
Georgia Paynter
Jun 7, 2023

With Google Optimize Leaving, How Can Shopify Stores Keep A/B Testing?
Use Intelligems' new content testing feature to A/B test your imagery, copy, theme, landing pages, and more.
Drew Marconi
Jun 2, 2023

Improvements to Intelligems JavaScript Performance
Intelligems ongoing improvements to optimize JavaScript performance
Christian Dalton
May 23, 2023

What’s Next at Intelligems
Intelligems has raised $4.2M to help e-commerce companies improve their profits
Drew Marconi
Feb 8, 2023

Tips to optimize your pricing/discounts for Cyber Monday
Our suggestions to ensure your BFCM discounting strategy sets your brand up for success!
Sam Duncan
Oct 19, 2022

September Podcast round-up
Find us in conversation with some of our favorite e-commerce podcasters to learn more about price testing, industry insights, and more.
Sam Duncan
Sep 28, 2022

What is A/B Testing?
Everything you need to know about A/B Testing
Drew Marconi
Sep 1, 2022

Experimentation is HARD!
How to accurately interpret your data
Drew Marconi
Jul 18, 2022

Split Traffic
Why you should be splitting traffic when A/B testing
Drew Marconi
Jul 12, 2022

Let's talk pricing - on a podcast!
Intelligems talks price testing on eCommerce Fuel Podcast
Drew Marconi
Jul 11, 2022

Discounting Playbook
How to win customers and influence people - a discounting playbook
Drew Marconi
Jun 8, 2022

Talking Price Testing on the EcomCrew Podcast
Price Testing!
Drew Marconi
May 11, 2022

Price Elasticity
Price Elasticity - and how to find it through Price AB Testing
Drew Marconi
Apr 4, 2022

Ensure good customer experience while price testing
5 best practices to ensure a good customer experience while price testing
Drew Marconi
Mar 3, 2022