Latest Articles
& News

Everything you need to know about optimizing your profits through testing product prices, shipping rates, discount offers, and more.

Stategic planning meeting
Ecommerce Strategy

Building a Consistent Testing Program for your E-Commerce Site

A Guide to Establishing a Reliable AB Testing Framework for Consistent Growth

Drew Marconi

Dec 11, 2023

AB Testing

Easy to Implement Tests to Prepare Your Store for Black Friday Success

We partnered with The Oddit to bring you 5 proven tests for ensuring your best season ever, plus accompanying design changes

Sam Duncan

Nov 14, 2023

Content Testing

10 Tests to Run With Intelligems Testing Suite

The most impactful tests using Intelligems suite of tools.

Drew Marconi

Oct 23, 2023

3D Analytics
AB Testing

Intelligems x Peel

Run Tests, Deep-Dive Data, Win More Repeat Purchases

Sam Duncan

Oct 11, 2023

Price Testing

A Winning Strategy in a Changing E-Commerce Landscape

If you’re a DTC business, you need to be strategically testing your prices.

Adam Kitain

Sep 7, 2023

Price Testing

Getting Scientific with Pricing

How OpenStore leverages Intelligems to optimize profit across its portfolio

Ben Ribovich

Sep 6, 2023

Price Testing

Preparing Early for Black Friday / Cyber Monday

Why you should be optimizing your discount strategy now.

Drew Marconi

Aug 2, 2023

Price Testing

Debunking the Myth of the Perfect Price

Why you need an iterative testing strategy

Drew Marconi

Jul 25, 2023

Content Testing

The Only Metric You Need When A/B Testing

See why profit per site visitor is the ultimate metric to measure success in pricing strategies and A/B tests.

Adam Kitain

Jul 18, 2023

Price Testing

Gift with Purchase: The Gift that Keeps on Giving

GWPs can be one of the most valuable discount tools for e-commerce brands when used correctly. Let's dig into why.

Adam Kitain

Jul 14, 2023

Campaigns

Why Use Intelligems with Klaviyo

See how Intelligems Campaigns helps you strategically run your tests in Klaviyo to ensure you're optimizing your profits. 

Adam Kitain

Jul 7, 2023

Campaigns

Create More Effective Discounts Using Intelligems Campaigns

With Intelligems Campaigns, you can create a customized promotion, and expand it using various other tools to ensure your discount is the best it can be.

Drew Marconi

Jul 6, 2023

Content Testing

5 CRO Experiments to Run with the Intelligems Content Testing Tool

Intelligems' new content testing feature helps you drive extra conversions, revenue, and profit. 

Drew Marconi

Jun 30, 2023

AB Testing

E-commerce / Split Testing Glossary

All the lingo you need to know in order to run a successful e-commerce business.

Drew Marconi

Jun 26, 2023

Price Testing

Why Every Store Should Price Like Uber

Discover why data-driven, dynamic pricing is crucial for e-commerce businesses in the 21st-century market to maximize profits and satisfy customers.

Adam Kitain

Jun 23, 2023

Price Testing

CRO Conference Recap: Testing Pricing, Shipping Rates, and Discounts

In case you didn’t have time to tune in to last week’s CRO conference to hear co-founder, Drew Marconi, speak, here are some key takeaways.

Drew Marconi

Jun 20, 2023

Content Testing

Why You Should Be Using Intelligems' New Content Testing Feature

Intelligems' new content testing feature lets you test imagery and copy, landing pages, Shopify themes, and more for an affordable price.

Drew Marconi

Jun 14, 2023

Price Testing

How Lowering Your Prices Could Make You More Money

You may be surprised to learn that lowering your price might actually help you yield higher profits.

Adam Kitain

Jun 13, 2023

Podcast

Debutify Podcast: Pricing Strategies with Drew Marconi

See what Intelligems co-founder, Drew Marconi, has to say about strategic pricing in the e-commerce world today.

Georgia Paynter

Jun 7, 2023

AB Testing

With Google Optimize Leaving, How Can Shopify Stores Keep A/B Testing?

Use Intelligems' new content testing feature to A/B test your imagery, copy, theme, landing pages, and more.

Drew Marconi

Jun 2, 2023

Product Updates

Improvements to Intelligems JavaScript Performance

Intelligems ongoing improvements to optimize JavaScript performance

Christian Dalton

May 23, 2023

Product Updates

What’s Next at Intelligems

Intelligems has raised $4.2M to help e-commerce companies improve their profits

Drew Marconi

Feb 8, 2023

AB Testing

Tips to optimize your pricing/discounts for Cyber Monday

Our suggestions to ensure your BFCM discounting strategy sets your brand up for success!

Sam Duncan

Oct 19, 2022

Price Testing

September Podcast round-up

Find us in conversation with some of our favorite e-commerce podcasters to learn more about price testing, industry insights, and more.

Sam Duncan

Sep 28, 2022

AB Testing

What is A/B Testing?

Everything you need to know about A/B Testing

Drew Marconi

Sep 1, 2022

AB Testing

Experimentation is HARD!

How to accurately interpret your data

Drew Marconi

Jul 18, 2022

AB Testing

Split Traffic

Why you should be splitting traffic when A/B testing

Drew Marconi

Jul 12, 2022

Podcast

Let's talk pricing - on a podcast!

Intelligems talks price testing on eCommerce Fuel Podcast

Drew Marconi

Jul 11, 2022

Discounts

Discounting Playbook

How to win customers and influence people - a discounting playbook

Drew Marconi

Jun 8, 2022

Podcast

Talking Price Testing on the EcomCrew Podcast

Price Testing!

Drew Marconi

May 11, 2022

Price Testing

Price Elasticity

Price Elasticity - and how to find it through Price AB Testing

Drew Marconi

Apr 4, 2022

Price Testing

Ensure good customer experience while price testing

5 best practices to ensure a good customer experience while price testing

Drew Marconi

Mar 3, 2022