Jun 14, 2023
Why You Should Be Using Intelligems' New Content Testing Feature
Intelligems' new content testing feature lets you test imagery and copy, landing pages, Shopify themes, and more for an affordable price.
What is content testing?
Experimentation through A/B testing is one of the most powerful strategies in an e-commerce brand’s toolkit. Testing lets you tweak experiences and content, and iterate to find out what your customers respond to best. The practice of AB testing, along with the wider concept of conversion rate optimization, enables you to maximize the potential profit from every visitor to your store. Though it may seem insignificant, just a few extra cents per visitor can make a massive difference on an annual basis.
At Intelligems, we call this sort of testing “content testing”. In our book, content testing encompasses testing imagery, copy, layouts, and other UX items that impact whether or not a customer will purchase your product. You are likely already familiar with our tools for testing prices, shipping rates, and discounts, but we just rolled out a new tool to make these kinds of content tests easy for Shopify store owners. Let's talk about some of the reasons why using the Intelligems content testing feature can make all the difference.
What makes Intelligems Unique?
1. Intelligems provides analytics tailored to your Shopify store
The Intelligems content testing feature syncs directly with your Shopify account, giving you access to your key metrics out-of-the-box and ensuring a seamless experience for your customers
The analytics dashboards are tailored to e-commerce merchants – you can easily see conversion rate, AOV, revenue per visitor, profit per visitor, and double-click on things like product mix, discount usage, and shipping rate selections
2. Intelligems supports a wide variety of A/B test types that are easy to set up
AB test different versions of copy, imagery, or entire modules – all set up with a point-and-click “find and replace” tool
AB test a draft Shopify theme and compare it to the current live theme
AB test landing pages or PDP layouts by redirecting visitors between different URLs
3. Intelligems provides advanced options to run personalized price tests
Have multiple test groups – create and test up to five groups at once
Export your raw data – our CSV export lets you join up test data with other data sources
Smooth integration process – only one line of code needed
Advanced traffic filtering – build logic to include or exclude certain traffic from your test based on UTM parameters
4. Intelligems is budget friendly
With the upcoming sunset of Google Optimize, thousands of users are going to say goodbye to the most popular free AB testing tool out there
Advanced platforms (like Optimizely and VWO) can easily cost $1000+ per month, and require non-trivial dev work to support
Intelligems offers an affordable content testing feature, starting at $99 a month
5. The Intelligems team are true e-commerce experimentation experts
We’ve run thousands of AB tests for Shopify brands and generated $45M in incremental profit for them
Our product suite includes the ability to AB test prices, shipping rates, and discounts!
Our support is unrivaled and has led to 40+ 5-star reviews on the Shopify app store