Intelligems Tariff Hub
While reciprocal tariffs have been paused for most countries a 145% tariff still exists for imports arriving from China. While there has been a 90 day pause we are encouraging brands to use the next 90 days to measure baselines and figure out elasticity curves for existing products. Those learnings will be vital to shield margins now and in the future.
There are three high-level ways a brand can defend their margins:
Lower OPEX
Move supply chains
Increase prices
We are uniquely qualified and familiar with the third and it also happens to be the most impactful.


TEST GROUP A
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$16

Why focusing on price is the best approach:
High leverage. Gains go straight to the bottom line (see visual)
Immediate. Other options will take a ton of time
Reversible. Decisions you make are not permanent
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