In Q2, we kept building on checkout, made analytics more precise, and put AI directly into core workflows. Here's what shipped between April 1 and June 30.

The Platform Gets Smarter with AI

We shipped three AI tools this quarter, each aimed at a different part of the workflow.

The @intelligems Slack Bot went live for everyone in April. Mention @intelligems in any channel to ask about test performance, get alerts when a test hits significance, or escalate straight to support without leaving Slack.

In May, we built AI directly into the product. The AI Visual Builder lets you describe an on-site change in a sentence and get back a brand-matched modification, ready to test or personalize. Sitewide Analytics also added an AI summary and follow-up chat that is reactive to whatever page or filter you're looking at. Both are now live to all customers.

• @intelligems Slack Bot: alerts, Q&A, and support escalation, available on every plan

• AI Visual Builder: describe a change, get a ready-to-test mod

• Sitewide Analytics AI Summary & Chat: reactive to your current filters, with follow-up questions, now live to all customers

• All of these features are available on all plans

Connect Slack →

Checkout Gets New Tools

We added rule-based upsells, a native post-purchase offer, and new ways to build urgency.

Checkout can now recommend a different product depending on what's already in a shopper's cart. Set a rule like "if cart subtotal is over $75, show this accessory instead of the default upsell," and checkout swaps the product automatically. The built-in cart tester lets you check the result before it goes live.

In June, we extended that logic past checkout with Post-Purchase Upsells (Beta). You can now present a targeted offer between the checkout page and the thank-you page, fully native to Shopify's checkout flow. Dedicated metrics shipped alongside both features, so you can track upsell revenue and adoption from day one, including a new time-series view in personalizations.

The Countdown Timer checkout block rounds things out, giving you a way to add sale-deadline or per-visitor urgency timers in three styles: text, digital clock, or an inline pill.

• Dynamic Checkout Upsells: target by product, tag, collection, subtotal, or item count (Shopify Plus only)

• Post-Purchase Upsells (Beta): a one-click offer after checkout on the order confirmation page

• Countdown Timer: three display styles with configurable colors and expired-state behavior

• Checkout and Post-Purchase Upsell metrics now track revenue and order share over time

Explore checkout upsells →

Analytics Gets Sharper

We made it easier to measure results precisely and target the right customers.

Post-Test Metrics let you compare a winning variant's in-test performance against its performance after full rollout, with custom date windows for both periods. It's especially useful for subscription price tests, where the real impact plays out over months.

A new Customer Type filter now lets you segment results by new vs. returning customers. On the targeting side, you can now scope Offers to one-time purchases, subscriptions, or both, which matters for brands running different upsell strategies for each.

• Post-Test Metrics: compare in-test vs. post-test performance with custom date ranges

• Customer Type filter: segment by new or returning customers in test and personalization analytics

• All of these features are available on all plans

View your test results →

Also Shipped in Q2

• Sitewide Analytics picked up landing page filters, an Order Value toggle for free orders, a "Same day, prior week" comparison period, full country names, and an affiliate channel filter. You can pull it all through the External API, MCP, and the Slack bot.

• The Sitewide Analytics Conversion page (sankey-style funnel view) available to all customers.

• "Include Free Orders" toggle in analytics lets you include zero-revenue orders in your results. The filter section has been renamed from "Min/Max Revenue" to "Order Value.”

• Component setup instructions now show directly in offer modification views.

• Checkout block images now support percentage-based sizing for more responsive layouts.

• Trust badges and upsell block previews got sizing and image-width improvements.

• Gift with Purchase now lets shoppers pick their variant instead of receiving a default one.

• Split URL tests now include a CSS/JS code editor for modifications, consistent with other test types.

• Offer progress bars now advance only when a shopper adds an eligible product to cart.

• Fixed-amount offer discounts now convert correctly to local currency on Shopify Markets stores.

• Agency portal brand management is now fully self-serve: assign or remove plans, cancel pending downgrades, or remove brands directly.

• Plugin Flicker Improvement (Alpha): an opt-in setting that reduces Intelligems' impact on web vitals for pages without active tests. Reach out to support@intelligems.io to opt in.

• "Affiliate" is now selectable in Source Channels in Analytics.