Product Updates
Introducing BXGY
Run your buy 2 get 1 free offers with Intelligems, and test which version of the offer performs best.
Shailee Shah
Give shoppers a better offer without a bigger discount.
BXGY (Buy X, Get Y) is now a new merchandising experience in Intelligems. Set the buy quantity, the get quantity, and the discount on the get items: either free, a percentage off, or a fixed amount off. Choose which products qualify, then run it as a test or leave it on as a personalization to a specific audience.
BXGY is one of the most common promotions in DTC because it moves more units without marking down your whole store. How you structure the deal (buy 2, get 1 free, or buy 3, get 1 at 50% off) affects both what shoppers buy and what it costs you.
Test which version your customers respond to
BXGY reports like every experience: conversion rate, AOV impact, and revenue lift against control. Run buy 2 get 1 free against your flat percent off, or against a different shape of the same deal. Watch profit per visitor next to AOV before you scale, since BXGY can lift AOV and still cost margin.
Build it in as a Merchandising Experience
BXGY sits alongside amount-off products, volume discounts, free shipping, and free gifts.
Buy 2, get 1 free from a single product set.
Buy 3, get 1 at 50% off.
Leave the product picker empty for a whole-store BOGO.
Let shoppers mix and match across your qualifying products, or require multiples of a single SKU.
One difference to know: a BXGY can't be prevented from combining with your other Intelligems offers, so the checkbox that normally controls that is hidden.
Available on every Shopify plan, including non-Plus
BXGY is available on the Smart Merchandising and Unlimited plans, with no Shopify Plus requirement.
To get started:
In Intelligems, go to Merchandising
Select Buy X Get Y as the type, then set your buy quantity, get quantity, and get discount.
Choose which products qualify, then launch as a test or a personalization to a specific audience.
Launch it as a test now, promote the winner to always-on, and have it live through peak. Whole-order discounts and deeper tiered shapes are what brands are asking for next.
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