Why Intelligems is the best Google Optimize replacement for Shopify brands

AB Testing

May 13, 2024

Why Intelligems is the best Google Optimize replacement for Shopify brands

Discover what to look for in your Google Optimize replacement, the best alternatives for Shopify brands, and why Intelligems’ affordable content testing leads the pack.

Drew Marconi

With the sunset of Google Optimize, Shopify brands couldn’t just stop experimenting and AB testing. Split-testing content is the best way to get to know shopper preferences and understand what drives their buying decisions. 

Choosing the right Google Optimize replacement for your ongoing content and AB testing is an important decision. Shopify owners are busy, and few can pour time or resources into custom coding. 

The best Google Optimize replacement should work without a huge investment or advanced technical skills. But it should still give you options by offering advanced tooling and APIs for developers to set up custom tests. And its analytics should make it easy to access the answers you need, so you don’t have to spend time digging through data. 

No matter the use case, Intelligems is the answer if you’re on Shopify. We’re more than a content testing or conversion rate optimization tool. We’re an affordable profit optimization platform built specifically for Shopify. 

Intelligems: Affordable, flexible Shopify content testing

Intelligems’ Content Testing plan was built specifically for Shopify brands. By bringing constant experimentation within reach, we help merchants create exceptional customer experiences — and maximize profit — in a data-driven way.

Shopify brands can use our intuitive, unified platform to make sure every element of their site drives conversions, revenue, and profit. Intelligems integrates closely with Shopify, allowing merchants to seamlessly split-test any piece of site content, from a single image to an entire theme. 

So what makes us stand out?

All-in-one, easy-to-use platform 

Reduce tool switching and simplify your tech stack — Intelligems offers AB, multivariate, and personalization testing within one platform. In just a few clicks, we make it easy to run basic or advanced content tests with little to no coding required. You can also use Intelligems to run your price experiments, including item prices, shipping rates, and discounts or offers. That means Shopify owners can spend more time running their actual businesses, not fiddling with software.

All the analytics you need with no work required

You need good data to make decisions after a test. Intelligems has the most robust analytics dashboard for Shopify brands. We automatically import your data, allowing you to track metrics like profit per visitor, revenue per visitor, abandoned cart rate, conversion rate, and more from within our platform.

It’s also very easy to export data — down to every single order from a test — if you want to dig in on your own. 

10x cheaper than the competitors

Starting at $74, Intelligems is up to 10x cheaper than enterprise competitors like Optimizely. There’s no reason for Shopify merchants to spring for complex, expensive multichannel testing tools — Intelligems is the most affordable, comprehensive replacement for Google Optimize. 


Intelligems vs. Convert.com

Convert.com is a split-testing and experimentation tool designed to work with many different ecommerce platforms. It offers AB and multivariate testing, multi-page testing, full stack experiments, and personalization. 

While it may be a good option for multichannel ecommerce brands, Convert.com doesn’t offer an out-of-the-box Shopify integration. Testing Shopify content with Convert.com will take a greater technical lift to set up, and it doesn’t accommodate theme or contest tests like Intelligems can with our close Shopify integration. 

Unlike Intelligems, Convert.com’s analytics don’t sync directly from Shopify. They’ll give you a high-level overview of your test results, but most Convert.com users rely on integrating with Google Analytics to truly understand their customer data. Not only does this create friction, but these external solutions also don’t include ecommerce-specific metrics, like profit per visitor, that Intelligems offers. Intelligems, by contrast, always has a 1:1 match with your data from Shopify. 


Intelligems vs. VWO

VWO is another multipurpose testing tool. But just like with Convert.com, that broader focus comes with trade-offs worth considering. If you’re a Shopify store owner, expect to front-load more setup work when getting started. And because VWO isn’t a Shopify-specific tool, certain integrations won’t feel as seamless as they do through Intelligems.

You’ll need technical coding skills to use VWO, especially when using the visual editor or setting up advanced tests. Because Intelligems was built for seamless integration with Shopify, we’re able to run much more smoothly, prioritizing an intuitive experience. 

Plus, VWO is expensive. There is a free plan for under 50,000 monthly tracked users, but it doesn’t include features important to many Shopify owners — like multivariate testing, which is only available from the Pro plan and up, starting at $900 per month.

By contrast, Intelligems is within reach for nearly all Shopify brands. Pricing starts at $74/month, with most brands best suited to plans in the $99-$299/month range. 


Intelligems vs. Optimizely Experiment

Optimizely is an enterprise platform for multichannel ecommerce experimentation. It offers a standard suite of features, like a low-code editor, AB testing, and personalization testing.

Optimizely is intended for large organizations that have ample technical skill and developer resources in-house. That means Optimizely’s UI is fairly complex, so expect a steep learning curve and complex setup process as you ramp up with the platform. And Optimizely’s analytics are powerful, but they might be overkill for many Shopify owners who just want to find the answers they need quickly. 

Because Optimizely is a multichannel testing tool, it can’t sync Shopify data as seamlessly as Intelligems can. Intelligems was built from the ground up to help Shopify owners drive profit. We provide ecommerce-specific analytics, close integration with Shopify, robust documentation, and immediate chat support to achieve that goal. 


Intelligems vs. Shoplift

Unlike other options on this list, Shoplift is built for Shopify. It’s a visual, no-code tool that integrates into your Shopify theme editor. 

Shoplift is adept at testing certain Shopify elements, like themes and templates. Intelligems also offers these kinds of tests, but within a broader range of experiments, like URL redirects, Javascript and CSS elements, and content replacements through our visual editor. Beyond content experiments, Intelligems offers other profit optimization tools, like price testing and shipping rate testing. 

Shoplift does offer some analytics through Shopify. But Intelligems’ dashboard offers many more ways to drill into your data, including profit-focused metrics like profit per visitor and revenue per visitor. 

Because Shoplift only exists as an integration with Shopify’s theme editor, it can’t offer the same range of content testing abilities as Intelligems. If you want the ability to test all your content, not just elements that came pre-built with your theme, Intelligems is the right choice. 


Intelligems: The best replacement for Google Optimize

The right Google Optimize replacement must be affordable, powerful, and easy to use. Intelligems’ Content Testing plan checks all those boxes. 

Intelligems is built specifically for Shopify to test any kind of content your heart desires from a single platform. We offer powerful analytics so you understand how every test affects your profits, and we’re up to 10X cheaper than the competitors.

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