How the Intelligems Klaviyo Integration Works

Your segments shape every email you send. They can shape what happens after the click, too.

Connect Klaviyo to Intelligems and your segments become audience targeting conditions inside all Experiences, including Tests and Personalizations. VIPs, repeat buyers, non-subscribers, lapsed customers: the audiences you already built in Klaviyo can decide what someone sees on your site.

Here's what the integration does, where it fits, and what it can't do.

Target by who someone is, not where they came from

UTM targeting answers where a visitor came from. Segment targeting answers who they are.

A customer in your VIP segment gets the VIP experience whether they arrived from an email, a Google search, or by typing your URL. Clicking a campaign isn't required, because targeting reads the Klaviyo cookie rather than the link.

If a visitor later opens a Klaviyo email or logs in on another device, that device can serve the same experience.

Reuse the segments you already built

Every experience you launch is one more setup to get through. Reusing a segment removes that step: no rebuilding audience logic with custom links, no duplicating rules across tools.

Combine or exclude multiple segments (Win-Back Opportunities OR Repeat Buyers), and layer them onto page, product, and audience targeting you're already running.

Keep your customer data in Klaviyo

Intelligems resolves segment membership through Klaviyo's exchange ID and receives nothing else. Names, email addresses and purchase history stay where they are.

Membership resolves on visit and caches for up to an hour, so it suits lifecycle segments better than real-time behavior. Use Custom Events for that. Segments work as conditions; Lists and profile tags don't. Visitors Klaviyo can't identify see the control.

Measure the offer, not just the open

Klaviyo's A/B tests measure opens, clicks and conversions. Those tell you the message landed. They don't tell you what the offer did to your margin.

A 20% promotion can lift clicks and orders while pulling forward revenue you'd have earned anyway. There's often a point where 15% converts about as well as 25%. Testing the segment and the discount depth together shows you profit per visitor, not just campaign performance.

Availability

The Klaviyo integration is available on all Intelligems plans and requires an active Klaviyo account.

To get started:

1. In Intelligems, go to Integrations → Klaviyo and sign in.

2. In any test or personalization, go to Targeting → Custom → Targeting type dropdown → Klaviyo Segment

Connect Klaviyo →

Setup steps, targeting details and FAQs live in the Klaviyo Integration help doc.

Need some inspo? View our 15-minute Experiences library.