Most on-site changes need a developer.

Starting today, they need a sentence.

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[HERO GIF] AI chat tab in the Visual Builder taking a prompt like "add a 20% off announcement bar above my header" and applying it brand-matched in real time.

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AI is now inside the Intelligems Visual Builder. Describe an on-site change and AI builds it as a brand-matched mod, ready to test or personalize on the spot.

Build any on-site change with a sentence

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[GIF] User typing a prompt in the AI chat tab, mod appearing live in the preview.

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Open the Visual Builder, type what you want, and the AI builds it as a discrete mod on the page. A few prompts to try:

• "Add a 20% off announcement bar above my header"

• "Replace the hero with this video"

• "Add a Best Value badge to the middle bundle"

• "Change the CTA from black to brand orange"

• "Add a testimonials section above the footer"

What used to require CSS, custom HTML, or a developer ticket is now a sentence.

Match your brand on the first prompt

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[GIF or before/after] Same prompt run on two different stores, output auto-styled to each brand's existing design system.

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Brand inference reads your site's existing colors, fonts, and spacing, and auto-styles every new component to match. There's no setup screen and no brand kit to upload. The first prompt you run produces something built for your store.

If output ever drifts off-brand, refine the prompt with explicit styling and the AI corrects on the next turn.

Test it, personalize it, or refine it on the fly

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[SCREENSHOT] Mod list showing AI-built mods alongside manual mods, with the chat panel open on a selected mod.

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Every AI-built change shows up in the mod list. That means three things you can do here that other AI builders can't:

Test it. Run an A/B between AI-built mods and your control, with the same Intelligems testing flow you already use.

Personalize it. Show the mod to first-time visitors only, mobile only, or anyone you can target with Intelligems segments.

Refine it. Open any mod to re-prompt for a tweak, or open the HTML and edit it directly. The AI didn't quite get the badge color right? Fix it in three words and re-run.

There's no limit to what you can personalize or test. Only your creativity.

Ask the AI what to try next

Stuck or new to vibe coding? Ask the chat for ideas, not just build commands. Try "what should I test on this page?" or “what else should I do based on the last change we made?” and the AI takes it from there.

Available on every plan, starting today

AI in the Visual Builder is included on Core, Plus, and Blue plans for tests and personalizations, on every Shopify plan.

To get started:

1. Open any experience and click into the Visual Builder

2. Click the AI tab in the side panel

3. Describe the change you want and watch it build

If you're an agency managing multiple brands, reach out to the team to flag client accounts.

Open the Visual Builder →

What's next inside the Visual Builder: Intelligems-native components in chat, a brand settings UI, and prompt-to-experience 👀

Want the full story on where vibe coding inside the Visual Builder is going? Listen to EP TBD of IntelliJAMS. [COMING SOON]