The quick version
A beauty & personal care brand added a callout block directly under the product title and price on their PDP, calling out a sitewide discount and free shipping. That one change lifted revenue per visitor 4% and conversion 3%, across 50,000+ orders.
The setup
The brand wanted shoppers to see their sitewide sale the moment they landed on a product page, not several steps later in the cart or at checkout.
Using a personalization, they called out the deal directly where shoppers were already making their decision: right next to the price, before Add to Bag. The team built it out using the AI Visual Builder with a quick round of iteration before launch.
What they tested
- Control: standard PDP, no promotional callout.
- Variant: a callout block inserted below the product title and price, calling out the sale discount and free shipping, auto-applied at checkout.
The results
Over ~5 active days and 50,000+ combined orders, every stage of the funnel moved in the same direction: more visitors added to cart, more of them started checkout, and more of them finished.
Revenue per visitor climbed 4.1%, with 99.99% confidence. Conversion rate followed the same pattern, up 3.3% with full statistical confidence. Shoppers were converting at a higher rate once the deal was visible upfront, on the page, next to the product itself.
| Metric | Uplift | Confidence |
|---|---|---|
| Net revenue / visitor | +4.1% | 99.99% |
| Conversion rate | +3.3% | 100% |
| Add to cart rate | +2.3% | 100% |
| Checkout begin rate | +3.4% | 100% |
The takeaway
The brand let their sale speak for itself on the PDP. Shoppers didn’t have to dig through the cart or checkout to find their savings because the deal sat right next to Add to Bag. That upfront clarity moved shoppers further down the funnel and translated directly into revenue.
Why it worked
- Cuts the steps a shopper needs to take to understand the value of buying now
- Moves urgency messaging to where shoppers are deliberating a purchase
- Auto-applying the discount removes doubt about whether the deal shows up at checkout