Optimizing for a Profitable BFCM

Make this holiday season your most profitable yet, with practical advice from two brand operators who’ve been through plenty of Black Fridays.

Join Mike from Grüns and Nick from Abbott Lyon as they share their pro tips for optimizing your offers and site experiences for BFCM, and the holiday season.

We’ll discuss how to evaluate what’s driving profit, which apps and experiences are worth keeping, and how to use what you learn during the holidays to make better decisions in 2027.

Plus, they’ll be answering your questions live. Bring the offer you’re debating, the site experience you’re unsure about, or the app you’re wondering whether to keep. Leave with practical ideas and a clearer sense of what’s worth doing.

Join live + get the replay