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🎙 Live Webinar
Can On-Site Testing Tank Your Paid Media Performance?
Date
Jun 25, 2026
Time
11:00 AM EDT
Duration
1 Hour
The relationship between A/B testing and paid media performance is a worry that keeps coming back up, no matter how many times it gets addressed.
Does running a test on your site — independent of what you're testing — affect how efficiently your ads are delivered? Practitioners have very different answers, and most of the conversation happens in comment sections.
We're taking it out of the feed and into a live panel of practitioners who've seen both sides of this firsthand.
Real data. Real disagreement. Real learnings.
Joining us for the debate
Barry Hott
$600M+ in paid media managed since 2008 across brands including True Classic, Harry's, and Athletic Greens. Founder of Hott Growth — brings the media buyer's lens to the debate.
Nate Lagos
Former CMO (Adapt Naturals, Dugout Mugs) and VP of Marketing (Original Grain), now a performance copywriting and creative strategist. Has lived on both sides of the paid vs. on-site divide from inside the brand.
Ryan Levander
Started in CRO and conversion optimization, now focused on paid media and full-funnel measurement as a fractional CMO. Brings a cross-discipline perspective to where testing and paid media collide.
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