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Lock in pricing, shipping, and messaging before code freeze hits Nov 1

Ten things to get done before code freeze. Six live in Intelligems, two in Shopify, and two are just getting your own team aligned.

  • 1

    Find your sitewide sale depth

    Do it with

    Run a test now so you know the lowest discount that still converts, before you lock in a number for November.

    Watch how, step by step
  • 2

    Set your free shipping threshold

    Do it with

    Test the threshold that protects your AOV without killing conversion. Most brands can raise it further than they think.

    Watch how, step by step
  • 3

    Build a buy-more-save-more offer

    Do it with

    Quantity breaks and bundles lift units per transaction without discounting your whole catalog.

    Watch how, step by step
  • 4

    Find your highest-converting BFCM message

    Do it with

    Test sale-led, brand-led, and offer-led framing on your homepage before you commit to one for the whole season.

    Watch how, step by step
  • 5

    Build your VIP and propensity segments

    Do it with

    Propensity-to-buy and loyalty segments take lead time to build. Get them ready now so they fire the moment Black Friday starts.

    Watch how, step by step
  • 6

    Set up a landing experience per channel

    Do it with

    Paid, email, and organic traffic should each land on a hero and offer built for where they came from.

    Watch how, step by step
  • 7

    Lock your theme and app changes before code freeze

    Do it with Shopify

    Finish every theme edit, app install, and checkout customization well before Nov 1. Nothing new goes live once BFCM starts.

    Shopify Help Center
  • 8

    Confirm shipping rates, cutoffs, and gift card settings

    Do it with Shopify

    Update your shipping policy page and cutoff dates now. This is what support gets asked about most in December.

    Shopify Help Center
  • 9

    Lock your promo calendar and discount budget

    Do it with Your Team

    Align marketing, success, and finance on what's running, when, and what it costs, before anyone builds a single asset.

  • 10

    Brief support and success on what's changing

    Do it with Your Team

    Make sure the people answering customers know your shipping cutoffs, promo mechanics, and anything new going live.

Ready to start on the Intelligems half of this list?

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