Discover Your Best BFCM Offer Ahead of Time
Your offer is the hook that cuts through the BFCM noise and gets customers to stop scrolling and buy. The challenge is the “right” offer isn’t obvious: too shallow and customers won’t move, too deep and your margins evaporate. With so much at stake, testing ahead of time is how you uncover what truly motivates your customers. This BFCM, don’t guess what will work, know!
The anatomy of a winning offer
With this framework you'll know exactly how to engineer your offer(s) for success.
Goal
Mechanism
Amount
Experience
Don’t guess at what will be effective. Experiment and find out.
The anatomy of a winning offer
With this framework you'll know exactly how to engineer your offer(s) for success.
Goal
Mechanism
Amount
Experience
Don’t guess at what will be effective. Experiment and find out.
The anatomy of a winning offer
With this framework you'll know exactly how to engineer your offer(s) for success.
Goal
Mechanism
Amount
Experience
Don’t guess at what will be effective. Experiment and find out.
1. Define your BFCM goals
Before you can create a winning offer, you first need to define what winning means to you and your brand. Is BFCM about adding new customers, adding top-line revenue, or maximizing the profitability of the holiday?
Before you start testing anything, define what metric(s) you are trying to move.
1. Define your BFCM goals
Before you can create a winning offer, you first need to define what winning means to you and your brand. Is BFCM about adding new customers, adding top-line revenue, or maximizing the profitability of the holiday?
Before you start testing anything, define what metric(s) you are trying to move.
1. Define your BFCM goals
Before you can create a winning offer, you first need to define what winning means to you and your brand. Is BFCM about adding new customers, adding top-line revenue, or maximizing the profitability of the holiday?
Before you start testing anything, define what metric(s) you are trying to move.
2. Choose the right offer mechanism
What if switching from a 20% off discount to a free gift increased your profits by 30% while keeping customers just as happy?
The mechanism is HOW you deliver the value of the offer. Most brands will default to a percentage off discount, but this video will show you how to test which mechanism will work best for you and your goal.
2. Choose the right offer mechanism
What if switching from a 20% off discount to a free gift increased your profits by 30% while keeping customers just as happy?
The mechanism is HOW you deliver the value of the offer. Most brands will default to a percentage off discount, but this video will show you how to test which mechanism will work best for you and your goal.
2. Choose the right offer mechanism
What if switching from a 20% off discount to a free gift increased your profits by 30% while keeping customers just as happy?
The mechanism is HOW you deliver the value of the offer. Most brands will default to a percentage off discount, but this video will show you how to test which mechanism will work best for you and your goal.
3. Set the correct amount
Once you’ve chosen a mechanism, you need to get specific on the amount. The % off, the exact free gift, etc…
There’s an optimal that exists for every mechanism type and goal, in this video we’ll teach you how to find it.
3. Set the correct amount
Once you’ve chosen a mechanism, you need to get specific on the amount. The % off, the exact free gift, etc…
There’s an optimal that exists for every mechanism type and goal, in this video we’ll teach you how to find it.
3. Set the correct amount
Once you’ve chosen a mechanism, you need to get specific on the amount. The % off, the exact free gift, etc…
There’s an optimal that exists for every mechanism type and goal, in this video we’ll teach you how to find it.
4. Provide a clear customer experience
You have three seconds. Three seconds to make your offer land.
Is it clear? Consistent? Visible across the entire customer journey? In this video, we break down how to present your offer so it grabs attention fast—even when you’re running a test.
4. Provide a clear customer experience
You have three seconds. Three seconds to make your offer land.
Is it clear? Consistent? Visible across the entire customer journey? In this video, we break down how to present your offer so it grabs attention fast—even when you’re running a test.
4. Provide a clear customer experience
You have three seconds. Three seconds to make your offer land.
Is it clear? Consistent? Visible across the entire customer journey? In this video, we break down how to present your offer so it grabs attention fast—even when you’re running a test.
Live Streams: Past and Upcoming
Live Streams: Past and Upcoming
Live Streams: Past and Upcoming
Join us to ask your BFCM questions live.
Join us to ask your BFCM questions live.
Don’t guess this holiday season. Decide with confidence.
We’ve run thousands of price tests.
© 2025 Intelligems, INC.
All rights reserved