Heatmap.com + Intelligems
See the heatmap for each variation, not the average of both.
You already read heatmaps in Heatmap.com. Once you connect, you can read one per test group.
Intelligems tags Heatmap.com sessions with the experiment and variant a shopper was in. Heatmap.com then exposes those tests under its own Intelligems filter, so you can view any heatmap or recording set for a single variation.
Does Intelligems integrate with Heatmap.com?
Yes. Once enabled, Intelligems sends three properties for every running experiment:
| Property | What it contains |
|---|---|
| partner | intelligems_variant |
| variant_friendly_name | <Experiment Name> - <Test Group Name> |
| variant_id | The unique variation ID |
These pass through Heatmap.com's _heatmap_set_event_tag() function automatically. No code, no API key, no manual setup.
How the integration works
Data moves one direction
Heatmap.com data does not appear in Intelligems reporting, and Heatmap.com behavior cannot target an Intelligems test.
Tagging is not measurement
Heatmap.com shows you where shoppers clicked and scrolled in each group. It does not tell you whether the difference is real. Read significance, revenue, and profit in Intelligems, then use Heatmap.com to understand the why.
Nothing backfills
Tagging starts once you enable the integration, so turn it on before you launch the experience you want to study.
To get started
Confirm Heatmap.com is installed and recording on your store
In Intelligems, on the bottom left navigation, click Integrations > Heatmap.com
Toggle the integration on
Tracking begins immediately for all running experiments
Available on every plan
The Heatmap.com integration is included in all Intelligems plans. You bring your own Heatmap.com account.
