Segment + Intelligems
Your test data, in the pipeline you already run.
You already push your events through Segment. Once you connect, your experiment data goes with them.
Intelligems sends an Experiment Viewed event to Segment when a shopper enters a live experiment. The event carries the experiment name and ID and the variation name and ID. Data moves one direction, from Intelligems into Segment, then out to every destination on your pipeline.
Does Intelligems integrate with Segment?
Yes. When a shopper enters a live experiment, Intelligems fires Experiment Viewed:
| Property | What it contains |
|---|---|
experiment | The experiment name |
experimentId | The experiment ID |
variation | The experiment and test group name |
variationId | The variation ID |
That is the whole payload. Any tool on your pipeline can group, filter, or join on the variation.
How the integration works
Data moves one direction
Segment audiences and traits cannot target an Intelligems test, and Segment data does not show up in Intelligems reporting. To target by an audience built elsewhere, look at Klaviyo segment targeting.
Nothing backfills
Events start on the next page view after you connect, so connect before you launch the experience you want to analyze downstream.
Choose a track mode before you launch
By default, Intelligems sends the event on every page view. On a usage-priced Segment plan that adds up, and it records the same shopper's exposure many times, which inflates any count you build on the event.
Set trackMode on the window.igSettings object:
| Mode | Behavior | Use it when |
|---|---|---|
impression | Sends on every page view. The default. | You want per-view exposure data |
assignmentRecommended | Sends once per visitor per experiment | Most teams. One clean exposure record per shopper |
timed | Sends once per visitor, then re-sends after an interval | Long sessions, where you want periodic re-confirmation |
For timed, set timeSinceAssignment in seconds. It defaults to 1800, or 30 minutes.
Piping into a warehouse to join exposure to orders? Use assignment.
To get started
In Intelligems, on the bottom left navigation, click Integrations > Segment
Connect your Segment workspace
Set your track mode before you launch anything
Events begin flowing on the next page view.
Available on every plan
The Segment integration is included in all plans.
FAQs
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