The quick version

An electronics brand added a row of accepted payment method icons to its product pages, near the buy button. Revenue per visitor rose 28% and cart abandonment fell 7%, across more than 700 orders.

The setup

The brand wanted to know whether shoppers were hesitating over the product or over the transaction.

Payment options only appeared at checkout, several steps after the moment someone decides to buy. The suspicion was that a shopper who is unsure whether their preferred method is accepted does not ask; they just leave.

What they tested

Control: No payment method icons on the product page.

Variant: A row of accepted payment method icons shown in the buy box.

The results

Over more than 700 combined orders, more visitors converted, order value rose, and fewer shoppers abandoned their carts. The gains landed before checkout, at the point where shoppers were still deciding whether to commit.

• Revenue / visitor: +28%

• Conversion rate: +14%

• Average order value: +12%

• Checkout begin rate: +11%

• Cart abandonment: -7%

The takeaway

The hesitation may have been about the transaction rather than the product itself. Answering "can I pay the way I want to" on the product page, rather than three steps later, removed a doubt the brand did not know it was creating.

Familiar payment logos also lend a store trust it would otherwise have to earn on its own, and answering a checkout question early stops shoppers from leaving the page to go find the answer.

Intelligems lets you A/B test trust signals, buy-box content, and page layout on your Shopify store, with no coding required.