Klaviyo + Intelligems
Use the segments you already built in Klaviyo to change what shoppers see on your site.
Your Klaviyo segments already know who each shopper is to your business. Once you connect, your site can too.
The Intelligems Klaviyo integration lets you target A/B tests and personalizations by Klaviyo segment membership. A shopper in your VIP segment can see a different offer, banner, or price than a first-time visitor. Targeting resolves through a cookie rather than an email click, so it persists across sessions and devices once a shopper is identified.
Does Intelligems integrate with Klaviyo?
Yes, as a targeting condition on any test or personalization:
| Klaviyo object | Available as a targeting condition |
|---|---|
| Segments | Yes |
| Lists | No |
| Profile tags | No |
If the audience you want currently lives as a list or a tag, rebuild it as a segment in Klaviyo and it becomes available in Intelligems targeting.
For the thinking behind testing promotions on profit rather than opens and clicks, see Why use Intelligems with Klaviyo.
How the integration works
Only segment membership is shared
Intelligems asks Klaviyo whether an identified shopper is in a given segment and gets back yes or no. No email addresses, no profile properties, no purchase history, no engagement data.
Identified shoppers only
Targeting resolves once Intelligems can recognize the shopper, usually after a Klaviyo email click or an account login. From then on a cookie carries it, so the experience persists on later visits and across devices. Unidentified visitors see the control experience.
Membership is cached for up to an hour
A shopper who enters or leaves a segment in Klaviyo sees the corresponding experience within that window rather than instantly. Build tests with that lag in mind if your segment turns over quickly.
To get started
In Intelligems, on the bottom left navigation, click Integrations > Klaviyo and complete the Klaviyo authentication
In Klaviyo, confirm the audience you want exists as a segment and is populating
In your test or personalization, open targeting and select the Klaviyo segment
Verify by clicking through a Klaviyo email link and confirming the experience loads.
Available on every plan
Klaviyo segment targeting is included in all plans. You need your own Klaviyo account, and the audience you want built as a segment.
