About

Snap Supplements is a health and wellness supplement brand, available in retail, on online marketplaces, and direct to consumers. Like many supplement brands, they often have shoppers who arrive already knowing what they want, whether from a repeat purchase or a specific product search, but even high-intent visits can slip away at the final step.

Checkout is the highest-intent moment on the site, and Snap Supplements had a hunch it was an untapped opportunity.

Challenge

Were ready-to-buy shoppers stalling at the final step of checkout?

Snap Supplements wanted to know whether a small, honest nudge at that exact moment would convert shoppers who were otherwise one step away from completing their purchase.

Most urgency tactics live early in the funnel, on the product page or in the cart, where a shopper is still deciding whether they even want the product. By the time someone reaches checkout, the question has changed from “do I want this?” to “am I doing this now, or later?”

Solution

Snap Supplements tested adding a countdown timer inside checkout using Intelligems

The brand set up a clean 50/50 split test that changed nothing about the product, price, or cart, only the checkout experience:

• Control: the standard checkout, with no timer

• Variant: the same checkout with a countdown-timer block reading “Today’s discount is reserved for [time remaining]”, a 30-minute per-visitor countdown

The test ran across a strong sample of orders, with COGS configured so the team could measure the impact on profit, not just revenue or conversion.

Results

More shoppers completed checkout, and revenue followed

• Conversion rate increased by roughly 9%

• Profit per visitor increased by roughly 15%, even with COGS accounted for

• Revenue per visitor increased by roughly 13%

• Average order value was essentially flat

Because average order value barely moved, most of the gain came from more shoppers finishing, not from bigger orders. A single, honest reminder that an order was being held was enough to convert people who were already well on their way. The checkout, the one screen most brands leave untouched, turned out to be a real profit lever.

Key Takeaways

• The checkout is testable real estate, not a finished step. A small, honest urgency cue at the decision point can lift completion without touching price or product.

• Measure profit per visitor with COGS configured, not just conversion, so you know a change actually adds profit and isn’t just shifting numbers around.